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Product Launch and Drop Fulfillment Built for Day One

For brands launching new products or running limited drops. We hold pre-orders and release them together, build launch kits ahead and ship from Los Angeles once your stock is in.

Folded apparel shirts ready for ecommerce order fulfillment
  • Pre-orders held and released together
  • Launch kits built ahead
  • 99.8% order accuracy across 1M+ orders
  • Same-day shipping by 2 PM PT
  • Month-to-month, no setup fees

99.8% order accuracy across 1M+ orders · Month-to-month, no setup fees

Get Your Launch Quote

Itemized pricing.

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No minimums · No setup fees · No long-term contract

Why Launches Are Different

Four Things Every Launch or Drop Has to Get Right

  1. 1

    All the Orders Arrive at Once

    A drop can bring a month of orders in an hour. We plan the launch with you so the line is ready when it goes live.

  2. 2

    Selling More Than You Have

    Overselling a limited drop means refunds and angry fans. Stock in ShipHero WMS syncs to your store in real time.

  3. 3

    Pre-Orders Need a Plan

    Pre-orders taken before stock lands have to ship fairly and fast. We hold them and release them together when inventory is counted.

  4. 4

    First Impressions Count

    A launch order is often a customer's first unboxing. Branded boxes, inserts and kits are packed to spec from order one.

On This PageHow It WorksBenefitsLaunch DayComparePricingFAQGet a Quote

How It Works

Your Launch in 3 Steps

  1. 01

    Plan the Launch

    Share your launch date, expected volume, SKUs and any launch kits. Your account manager builds the plan with you.

  2. 02

    Receive and Pre-Build

    We receive and count your inventory, set up new SKUs in ShipHero and pre-build any launch kits or bundles.

  3. 03

    Release and Ship

    Held pre-orders are released together and new orders in by 2 PM Pacific ship the same day, every pick scan-verified.

Benefits

Built for Launches, Drops and Restocks

Pre-Order Holds

Pre-orders are held until stock is counted, then released together so early buyers ship first.

Launch Kits as SKUs

Launch bundles and gift-with-purchase sets are pre-built as their own SKUs before go-live.

Real-Time Stock Sync

Inventory in ShipHero WMS syncs to your store to help prevent overselling a limited run.

Branded Unboxing

Custom boxes, inserts and thank-you notes make the first order feel like a launch.

Launch Across Channels

Shopify, TikTok Shop and wholesale orders all ship from the same launch inventory.

Restocks Without Starting Over

When a drop sells out, restocks are received, counted and back on sale quickly.

Launch Day

What a Launch Looks Like at Matrix

Before Launch

Most of a smooth launch happens before the product goes live.

  • New SKUs set up in ShipHero
  • Inventory received and counted
  • Launch kits and bundles pre-built
  • Launch date and volume planned with you

Launch Day and After

When the drop goes live, orders move quickly and you can see every one.

  • Pre-orders released together
  • Same day on weekday orders by 2 PM Pacific
  • Every pick barcode-scanned
  • Live stock synced to your store

Side-by-Side

Typical 3PL vs. Matrix for Launches

Topic
Typical 3PL
Matrix Fulfillment
Why It Matters
Launch Planning
Volume treated like any other day
Launch planned with your account manager
The line is ready when you go live
Pre-Orders
Shipped piecemeal as stock trickles in
Held and released together
Early buyers get their orders first
Overselling
Stock counts lag behind sales
Real-time sync from ShipHero
Fewer refunds on limited runs
Launch Kits
Bundles assembled order by order
Pre-built as their own SKUs
Faster shipping on launch day
Accuracy
Rushed picks, more mistakes
Barcode-scanned, 99.8% accurate
A clean first impression
Contract
12-month lock-in and minimums
Month-to-month, no minimums
You stay because it works, not because you're stuck

Bottom line: a launch only happens once, and we plan it with you so pre-orders, kits and day-one orders ship fast and correct.

Connected to the Store You Launch On

Shopify, TikTok Shop and 200+ integrations feed orders into ShipHero WMS, with stock synced back to help prevent overselling.

Published Pricing

Launch Fulfillment Pricing

Real numbers, no gated pricing. Your quote is itemized line by line.

Get My Exact Rate
Pick and Pack
$1.50 per order + $0.35 per additional item
At Volume
As low as $0.50 per order
Storage
$0.25 per bin per day · $0.90 per pallet per day
Receiving
$10 per pallet · $1.50 per mixed carton
Returns
$2 per unit inspected
Setup and Platform Fees
$0

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FAQ

Product Launch Fulfillment Questions

Still unsure? Call (310) 415-7759 and talk to the team that packs your orders.

What is product launch fulfillment?

Product launch fulfillment is receiving new inventory, preparing for a spike in orders and shipping launch or drop orders quickly and correctly. Matrix does this from our Los Angeles warehouse, with every pick barcode-scanned.

Can you hold pre-orders and ship them all at once?

Yes. Pre-orders are held until your inventory is received and counted, then released together so early buyers ship first.

How do you help prevent overselling a drop?

Your inventory is tracked in ShipHero WMS and syncs to your connected store in real time, so available stock reflects what is actually on our shelves.

Can you pre-build launch kits or bundles?

Yes. Launch bundles and gift-with-purchase sets are built as their own SKUs before go-live, so they ship as a single pick.

How fast do launch orders ship?

Once inventory is counted, orders placed by 2 PM Pacific on weekdays ship the same day. We plan your launch volume with you ahead of time to keep that pace.

How much does launch fulfillment cost?

Pick and pack starts at $1.50 per order plus $0.35 per additional item, dropping as low as $0.50 per order at volume. Bin storage is $0.25 per day, and there are no setup or platform fees.

How soon before launch should we onboard?

We onboard brands within 24 to 48 hours. Your store is connected and your plan is set right away, and same-day shipping starts as soon as your inventory arrives and is counted.

Is there a contract?

No. Matrix is month-to-month with 30 days' notice and no order minimums.

Ready to Plan Your Next Launch?

Tell us your launch date and volume. Itemized pricing.