Faire Wholesale

What Is Faire Wholesale?

Faire is an online wholesale marketplace that connects brands with independent retailers such as boutiques, gift shops and specialty stores. Retailers browse brands, place wholesale orders, and Faire handles payment between the two sides.

For brands, Faire wholesale is a way to reach many small retailers without building a sales team or managing individual store accounts.

How It Works

A Faire wholesale order generally follows this path:

• A retailer places an order through Faire.
• The brand, or its 3PL, receives the order details.
• Items are picked, packed and shipped to the retailer.
• Tracking is added so Faire and the retailer can follow the shipment.

Why It Matters for Ecommerce Brands

Faire can add a steady wholesale channel alongside DTC, but each order is a first impression with a store that may reorder for years. Retailers expect complete, well-packed orders that arrive on time and are ready to put on shelves.

For example, a skincare brand might receive ten Faire orders in a week, each with a different mix of products and quantities. Those orders need to be picked accurately, packed to survive transit, and shipped promptly, while the brand's daily online orders keep flowing.

Shipping Faire orders from the same inventory as DTC orders keeps counts accurate across both channels. Brands should check Faire's current shipping and packing policies, since the marketplace sets its own expectations for sellers.

Many brands use Faire to test which types of stores reorder most, then build closer relationships with those accounts. Reliable fulfillment on early orders is a large part of earning those repeat purchases from independent retailers over time.